About Us

Our Story

Royalè is a 100% Filipino-owned corporation established in 2006. From its headquarters in Quezon City, Philippines, the company is continually changing the landscape as we know it – from its expansion of branches throughout key cities in the country to international hot spots.

With pillars of industry leaders backed by years of experience and expertise in Finance and Marketing, the company stands tall as a major player in the industry, offering its wide spectrum of FDA-approved health, wellness and beauty products.

Royalè as a Brand is synonymous with innovation and modern. From the packaging to the over-all impeccable quality and service, Royalè products are superlative in all aspects. Its success in the local and international markets is a glaring declaration of this feat.

The business model of Royalè is now the benchmark of Filipino-owned corporations who want to expand their operations worldwide. This pursuit requires more than hard work, but rather, it calls for continuous dedication to excellence and a pragmatic understanding of large-scale multi-national operations. More importantly, a management with keen business sense, acumen and diligence of the highest level is required.

Core Values

C. H. E. R. I. S. H.

Credibility  A company worth of trust; remaining true to its purpose of providing optimum opportunity to all.
Honesty  A company that observes and practices fairness and ethics.
Equality  A company that offers and upholds the rights and privileges of those under its sphere without discrimination and prejudice.
Resiliency – A company that adapts to the transitions and demands of the modern age, yet maintaining focus on defined corporate directions and goals.
Integrity – A company that is steadfast to its principles, morals and standards.
Sincerity – A company that advocates consistency, truthfulness and authenticity.
Humility – A company that accords due reverence and gratitude to the Lord Almighty; it does not destroy nor detest the reputation of fellow institutions.

Vision

To be a globally recognized brand & entity providing top quality products, services & business opportunities through a dynamic, innovative & sustainable system of product distribution & marketing while adhering to the highest standards of integrity & excellence.

Mission

To create a group or club of professional, success driven independent distributors & develop them to be world – class entrepreneurs utilizing a dynamic, innovative & sustainable system of product distribution & marketing while adhering to the highest standards of integrity & excellence.

Founder & Chairman Of The Board

The humble beginning of Royale is rooted from simple dreams and aspirations. It was, indeed, a mere draft, an outline, a business plan. An important question had crossed my mind, “Who really is Royale?.” And I recalled all the faces I first met, the personalities I first knew, the stories I first heard and compared it to the present. The answers I had are DIFFERENCE and GROWTH. This made me further realize that Royale has achieved what seemed to be unconquerable and impossible to others. I am proud that its stint in the business had earned a wide spectrum of capabilities, professionalism, and ethics. I believe that these will serve as our guide as we cast through the winds, burn through the skies, and soar higher than ever.

Dear Royalistas, I would like to acknowledge your solid and unsolicited support and resilience in making our company a great success. I am grateful for every inch of commitment, hard work, dedication, and faith you are contributing. In lieu of these, the management and I, to the best that we can, assure you the excellent quality and service you truly deserve. We guarantee you continuous improvement on business process and techniques, competitive marketing plan, efficient and reliable IT system, incessant growth of Royale’s vast array of products, and provision of exhilarating Travel Incentives to bring your business experience to new and greater heights.

Our passion and knowledge, network, and experience are labours of the Leaders that Royale created since it has started. YOU have become true victory catalysts in the lives of every Filipino who dreamed, pursued, and courageously took a brave step towards success and those whose success is about to exude. Set and keep the flame ablaze with the vision and core values to which Royale’s triumph is emanating. Let us live in the realm of purpose and realizations through the course of our actions, words, and thoughts as we inspire, grow, and encourage people. Show what it takes to be a Royalista Leader!

Hand-in-hand, come and join a journey with us and experience the real adventure of achievement and feat. Royale is setting no boundaries! Royale is keeping the fight! Royale is ROYALIZING the World! Its genuine and globally acclaimed products and services and aggressive expansion and market invasion ensure you a great chance and full potential to live the life of a PROUD ROYALISTA!

Grow with us and make a difference! THIS IS ROYALE!

— RICARDO S. CASTAÑEDA

Vice Presidents

Erick F. CastañedaVice President for I.TRoyale redefines the meaning of quality service by ensuring its operations to be as effective and efficient as it can be. A company such as Royale, which operates globally, implements world-class operation standards to guarantee the continuity of the business and its potential growth.
Michael ‘Mike’ A. TanVice President for Marketing & TrainingAside from the quality products offered by Royale, we take pride in providing complete, relevant and up-to-date training to Royalistas to hone them in becoming world-class entrepreneurs.
Art Bonjoc Jr.Vice President for National BranchesWe always believe that “Royale is for the family”. We become more inspired and persistent in making our dreams a reality when we are working together as a family. As one, we can soar greater heights! That’s why we are bringing Royale closer to your homes!

Our Legacy

We make every effort to incorporate social responsibility in everything we do. Revolutionizing the way you define success. That it’s not just about setting goals and achieving them but about making a positive impact to people’s lives.

Royale Social Care was established in 2016 as an expression of our gratitude to the Lord Almighty, to our dedicated distributors and to all the people who are patronizing our world-class products. They are the main reasons behind Royale’s triumph and many more people’s successes for more than 10 years. It is just right to share the overflowing blessings with more people through as simple as providing them entertainment, some basic needs and school supplies.

Our distributors usually volunteer in our simple “giving back” program, enlightening them of the countless ways they can contribute to the society.